Our Backstory

There’s a reason why we don’t have thousands of students.  Our mission in creating an Amazon course is to ensure that we offer a unique, but much needed, learning experience in the Amazon space.  Everyone learns differently, therefore, there will never be a course suited for the masses.  We will never claim that we know everything there is to know about selling on Amazon, nor do we ever want to!

Every Amazon course out there has a “blueprint” and “people” behind it – that’s a given.  For the past 8 years, our blueprint has been “wholesaling” – buying direct from an authorized supplier or direct from the manufacturer.  No liquidations.  No black market stock.

We find that the wholesale method is the most accepted form of selling on Amazon, can be scaled consistently, and ultimately be transformed into a semi-passive income stream if setup correctly.  That is what we have achieved in our own business today.

Here’s how we’re different from other courses.  First, we’re a husband and wife team who both entered the e-commerce industry immediately after college.  That gives us a slight advantage given that we’ve both dedicated most of our working lives in this space and generated all of our living primarily online.  We’ve also built multi-million dollar companies, managed a workforce of up to 15 full-time staff, a call center, and a handful of virtual assistants.  We ran our operations in a 20,000 square foot warehouse where we managed 40,000+ different products.  That was back in 2014.

Fast forward to today.  Now it’s just us and 3 virtual assistants.  A little over 500 products.  Just about every task and process documented, outsourced and/or automated.  Sales revenue slightly less, but net profit exponentially more than when we were selling 40,000+ products.

On top of all that, we have a combined 25 years of leadership and management experience running our own companies.  With all that said, that doesn’t include the rest of our successful partners and team members who bring their own unique talents, skills and experiences.

We are passionate, patient, and innovative thinkers – which makes us outstanding instructors.

But at the end of the day, it’s about you and your desired results.  We operate a little bit differently than the rest.  You see, we hire “clients”, not the other way around.  We offer two types of courses – self-guided and Premium.  Our premium courses are by application only due to the fact we want to ensure we are a match to work together.  You will actually need to apply and be interviewed before any money is exchanged.  We also have some basic requirements for our self-guided plans, which we will explain further below.

You want results and we want to deliver them.  We only want serious students who want to take their business to the highest level.  If that’s you, welcome in advance.

We’re here to show you the way.

Our Amazon Courses

As mentioned earlier, we offer two variations of our Amazon course. The premium course is what most of our students signed up for and consists of a 60-Day Intensive + Coaching Package. We truly believe that the reason most people fail in business is that they lack the proper guidance and accountability needed to focus and stay on task.  Thus, we created this course to address this very issue by making sure that you have direct access to instructors and mentors on a consistent basis, and when you need them the most.

Recently, we were inundated with requests by do-it-yourselfers just wanting to access the raw content without much of the hand-holding.  Honestly, we struggled with this concept.  Don’t get us wrong, the already-produced content is definitely exceptional!  

But what if you falter and don’t watch a video?  What if you have a unique situation come up and don’t have anyone experienced or available to ask?  What if you need further clarification on a topic?  What if you just need someone to bounce ideas off of?

So what we did to honor our mission was to create our “Platinum Express Plan”, which gives students access to our private community.  

Here is side-by-side comparison of both of our plans.

Our Amazon Courses

Amazon Platinum Express


Per Month + $997 Join Fee
  • Student Questionnaire
  • 100+ Lessons
  • Documented Procedures
  • Monthly Mindset Sessions
  • Private Discussion Forums
  • Article Library
  • Live Session Recordings
  • Exclusive Discounts for Amazon Related Services/Products
  • Bonus Content
  • 8 Weekly Feedback Surveys
  • Wholesale Directory
  • Weekly Group Q&A Sessions
  • One 30-Minute One-On-One Session with Instructor(s)
Enroll Now!

Frequently Asked Questions About the Amazon Platinum Express Plan

The “Join Fee” is somewhat like an initiation fee that is non-refundable. It is a one-time, upfront charge added to your first month’s fee. It helps ensure that we protect our community by only enrolling serious students ready to take it to the next level.
Nope! In business, you either commit or you don’t. We’ve invested years of our lives solidifying our methods. Offering a sneak peek would neither benefit you or us. There are plenty of other resources out there that are free or offer trials.
We suggest having at least $1,000 minimum if you are starting from scratch just for licenses, insurance, registering your business entity, some basic software, and some professional services such accounting/bookkeeping.

You should at least have an additional $500-$1,000/mo. just for inventory purchases. Obviously, the more access to capital you have, the faster you can grow your business since Amazon is an “inventory” game.

Unlike our 60-Day Intensive plan, you may join any of the Express plans at anytime throughout the year.
It’s a detailed survey to let us know what your experience level is, your current capabilities, goals, etc. This gives us insight as to how to help you best personally and professionally.
We usually update lessons a minimum of 4 times per year, if and when applicable. This general rule also applies to the accompanying documented procedures.
When we talk about mindset, we talk about personal development, limiting beliefs, lifestyle design, psychology and more. We assure you that it will all directly relate to your Amazon business.
It’s a place to discuss topics, share information, and mingle with other students and instructors. In the long run, it becomes a raw database of knowledge that can be referenced at anytime.
For the most part, either articles written by our instructors or articles written by other professionals in the Amazon space.
It’s a private wholesale supplier list vetted by us along with student-contributed sources. If a supplier makes it into our directory, it means that you can do business with them.
From time to time, we negotiate special trials, pricing, or bonuses with software vendors, service providers and/or authors. This saves you time and money not having to wait for promotions, negotiate rates, or meet certain criteria. Past students have saved thousands of dollars already with what is currently already available to our members.
This is a combination of content we and others have contributed to the community, such as resource guides, e-mail templates, software, services, free consults, etc.
On a weekly basis, each student is required to check-in by filling out a short questionnaire. An instructor will review and offer personalized feedback to ensure you are on the right track.
Live group Q&A is held once a week where we fire up a screen sharing session, which we record and interact. Students get to participate by asking the instructors questions. Instructors can then either show students how to do something live or students can even share their screens if they need to explain something along with their question.
Glad you asked! This is your way of reserving one-on-one time (once a month) with someone from our team. You can choose between a phone call or a screen sharing session. We can discuss Amazon, business, personal development, lifestyle design, strategy, or whatever will help you get to the next level!
That’s a tough question to answer as everyone’s priorities are different. If you are serious about committing, we recommend studying 7 hours per week and another 7 hours applying what you learned. We estimate that it would take you at least 2-3 months minimum at this pace in order to achieve good results.
Absolutely not. To date, the majority of our students who have enrolled with us never sold on Amazon before, much less sold anything online. In fact, we’ve found that the best students are the ones who are new to the Amazon Marketplace.
Yes, absolutely! Selling on Amazon is a little misleading due to the fact that anyone and everyone can setup a seller account within minutes.

We actually don’t recommend that you setup an account until we teach you business basics and Amazon basics.

We have lessons around business entities, taxes, licenses, banking, accounting, tech requirements, and more. We also invite certified professionals to discuss topics on the subjects from time to time.

We are 100% focused on wholesale strategies.
Our course primarily focuses on teaching FBA at this time.
Yes and yes. Students are attracted to our course due to the fact that we do indeed teach them how to automate and outsource most of the daily tasks. This is not to say that you want to do that or that all of our students are at that point. However, the option is certainly there, and there are lessons included in the course on how to make all of that happen.
We would be more comfortable saying “no” for the time being. We are primarily U.S. sellers ourselves, and all of our students to date are also. With this said, we have no firsthand experience with what the differences are. However, we’ll consider this in the future.

It doesn’t mean you can’t signup. We just can’t promise you that 100% of what we cover applies and also won’t be able to assist in specific circumstances that only apply in your country.

We do not at this time. We intentionally planned to use our private class forum to document all discussions. It’s quite a bit more organized and much more manageable for our intended purposes.
Yes, you will be able to do so within your account anytime you wish.
If you have to ask, maybe you should consider another Amazon course and/or are not yet ready for ours.  But to answer your question directly, no we do not.  So please contact us directly before signing up to clear up any expectations beforehand.  We want this to be a win-win relationship, so don’t rush into anything without doing your due diligence first.

We strongly believe that we’ve provided enough information upfront in order for you to make an educated and advised decision.  References are also available upon request.

Our 60-Day Intensive Plan + Coaching Package

The following plan is by application only. This is a formal course which requires a significant commitment in time and investment capital. This engagement lasts for 6-months with the first 60 days being very intense. We hold 4 of these per year and choose to only work with a limited number of Intensive students 4 times a year. Think of this course as a premium Master’s Course. Not everyone will qualify to work with us on this level, regardless if you can afford the enrollment fee or not. Sorry, our standards are high and yours should be too. We only accept students who make it through the qualifications process.

  • You'll Be Getting Some Upgrades!

    Everything in the Platinum Express Plan are included, but are slightly upgraded at this level. Keep reading.

  • Formal Introductory Session

    We, along with all of the new students enrolled in the Intensive Plans, will conduct a live intro call discussing expectations and goals.

  • Exclusive Mastermind

    Connect and interact with us and other students working towards big goals! Some are already wildly successful sellers.

  • Exclusive Office Hours

    You’ll be entitled to a total of sixteen (16) – 30 minute one-on-one session during the engagement via web meeting or phone.

  • Amazon Restricted Categories

    We make no guarantees, but we assist you with the approval process at no extra charge. Yes, including the top 3: Health & Beauty, Groceries, & Beauty.

  • Private Smartphone App

    You’ll be given access to our private community via our smartphone app where all of our students and instructors collaborate.

  • Exclusive Wholesalers

    Unlike the Wholesale Suppliers Directory included in the Platinum Express Plan, Intensive and Alumni members will be given access to even more exclusive suppliers.

  • Attend Weekly Live Sessions

    When scheduled, you’ll be sent an invitation to attend and interact on our live sessions with either the instructors and/or invited guest. These are usually held either on Tuesday’s or Wednesday’s.


Upon finishing the course, you will be invited to renew your membership on a month-to-month basis, which would include a slightly modified version of the original course. The membership we transition you to is not necessarily teach you anymore new content, but to help support you in scaling your Amazon business consistently and profitabiy.

If you are truly ready to go all-in and experience first-hand having mentors who partner up with you in building, restructuring, or simply improving your existing Amazon business, you might be ready for our next-level experience.  Submit your application and our main instructor will review your application immediately and will schedule a one-on-one call with you directly.  No obligations.  No pressure tactics.

Apply Now!